Where USF faculty, students and graduates are invited to talk about journalism and its problems and opportunities. This blog is not affiliated with the University of San Francisco, nor is the university responsible for any of the opinions expressed herein -- though it is certainly responsible for the people who entertain those opinions, having educated them. They make us proud.
Tuesday, January 30, 2007
Wednesday, January 24, 2007
Senior Media Specialist, Allison and Partners, San Francisco
With more than 12 years of experience as an award-winning television news reporter, Jennifer brings an unparalleled understanding of the media and its operations to Allison & Partners. She now works across offices planning media strategy and implementing media training programs for various clients.
Jennifer joined the company from KTVU-TV, the San Francisco Bay Area Fox affiliate, where she was a reporter for seven years. She also served as a news reporter for KTUU-TV in Alaska and on assignments for NBC, ABC, CNN and Fox News affiliated stations in Montana, Idaho and Washington. She has won numerous broadcast awards, including two Emmy’s, six Society of Professional Journalist (SPJ) Awards, two Radio-Television News Director’s Association (RTNDA) Awards and awards from the Associated Press and Service to Children.
She received a Bachelor of Arts degree in Communications from the University of San Francisco and is a member of the National Association of TV Artists (NATAS), the American Federation of Radio and Television Artists (AFTRA) and the Public Relations Society of America (PRSA).
Monday, January 22, 2007
USFtv is a campus-wide cablecast created by and for USF students. USFtv produces around five cablecasts a semester. cablecasts are between one and two hours and include student films and videos, USF news, interviews with bay area residents, artists, musicians, and media makers, documentaries about USF social justice organizations, and other assorted media goodies. USFtv is an opportunity for USF students to work in teams to make engaged, provocative, and creative media - and distribute it across campus. working with USFtv has been one of the highlights of my first year here at USF.
working with kate is great. she's a filmmaker, a screenwriter, an author, and an academic, so she offers all kinds of perspectives to the students. plus, this year, she's the department's film studies minor coordinator which means she knows more about the filmic skills of our current students than anyone. in addition to providing advice and support, our main contribution is watching the cablecasts and offering feedback prior to their distribution. the process is time-consuming (our feedback often runs three to four single-spaced pages) but when the cablecasts improve each time we know our feedback is being heard which makes the process well worth it.
the best part is watching the students grow USFtv. they designed it all - content, format, distribution, branding, outreach, fundraising - and so far it more or less works. with each episode, USF news gets better, more diverse, and more interesting. the student films are getting edgier and finally we're starting to see some weird stuff. the production is getting slicker (USFtv has an excellent team of editors). now, at mid-year, the key is to not get lazy. spring semester is not for relaxation. it is for creation.
last thursday and friday, the core team of USFtv organized a retreat. i was there for most of friday and it was extremely productive. the students hammered out a production schedule for the entire semester, discussed their collaboration with baykids, and brainstormed identity issues. we spent a lot of time talking about the web, which was pure fun for me. we talked about blogs, we talked about flickr, we talked about youtube. jessica dragotto is taking a directed study with me in spring to launch the USFtv web site. (i'll link to that when it happens.)
judging from the retreat, the students this semester are much more organized, much more focused. they know what it takes to make one hour of good content every two to three weeks. they know how to work in teams - camera person, sound person, interviewer, editor - an invaluable skill in today's media world. and they are beginning to know that it's not about a good show or a bad show - it's about your newest show being better than your last show which was better than the one before. i'm excited for what spring will bring.
[crossposted from silver in sf]
Friday, January 19, 2007
And having not one but two grads at CNET: I would be buying Kent and Jessica-Dryden Cook a cup of coffee at the earliest possible opportunity.
To the graduating class of 2007, here’s a lesson on how to hustle:
1. You study—Study your competitor’s moves. Analyze their weaknesses. Examine your strengths. Create a plan of attack.
2. Practice—Rehearse your moves. When failing, ask people for feedback. Use that feedback to make you and your ammunition stronger.
3. When the time is right, execute your plan of attack.
4. When done, begin looking for your next competition … of course, that’s while you wait for your first interviewer to call you saying you are better than the other applicants ... and here’s your offer letter.
And that, my friends, is how you get hired right after college.
As you read this entry, your senioritis most likely already set in. Your mind is probably thinking of what is going to happen next fall when you’re not in school and you’re not on your parents’ medical plan.
Spring semester, January 2003, I was living on Turk and Kittredge, working 4 jobs to make ends meet: Foghorn, Starbucks on
While everyone else planned their spring breaks, or partied their brains out because they could rely on daddy finding a job for their lazy ass, I took a lesson from some of the most prosperous people I knew … I hustled.
First, I studied. Every student and their momma (i.e. seniors from USF plus SFSU plus
Then I practiced. At the advice of Robertson and Teresa Moore (who know their s***!!), I went on informational interviews. I did the most nerve-wracking thing ever—picked up the phone and cold called VPs and Directors at companies to ask for their time. I managed to score a few informational interviews with the Chronicle, Oakland Tribune and the Mercury in
Once I graduated, I executed the plan. With all the skills I developed, I gained this confidence in interviewing and networking that no one at USF could have bequeathed to me. And with all the feedback I got, I was carrying a resume that professionals in the industry deemed as competitive. One person I interviewed was a VP at the Chronicle. And after a few weeks of keeping in touch, she made the recommendation. HR called. I was hired. But I wanted more. So a few years later, I now work at the Examiner, own my own hybrid, own a 2-bedroom 1-bath, have traveled, befriended many great people along the way, and recently started my graduate program. And I can proudly say that daddy never just handed me a job. And of course, I’m now thinking of what my next acquisition will be after my grad program ends—rule my own country? Sure, I’ll add that to my things-to-do list.
Did I miss out by not going anywhere for spring break? Given what my life is like now, of course not. Besides, the people who did do something barely remember anything. Meanwhile, I used those students’ “down time” to my advantage—it was my opportunity to hustle more. Did I party a lot my senior year? It was the year I turned 21, so of course I did. But no matter how trashed I got, I never lost sight of my competition. When all they focused on was partying with no effort in developing themselves professionally, I used their misdirection to my advantage. I hustled more.
So my graduating class of 2007, start studying the people in your class now. All niceness put aside, they might very well be your competitors come May. Start tailoring your resume. Consult your professors. Build your portfolio and carry it everywhere. Go on those informational interviews. Send thank you notes. Save those business cards. Learn from all your mistakes. Be stronger, smarter, a "smoother talker." The key to your success: your timing. Start now. The more you hustle, the more you get.
Robertson: And because I know what kind of guy Nelson is, here's his email address: Nelson Toriano [email@example.com].
Wednesday, January 17, 2007
* a USF alum
* an English major
* that's right, an English major, and one whose only knowledge of journalism is firsthand, that is, from her place of residence in the belly of the beast -- I spent 11 years there but was only partially digested -- for which we will certainly forgive her.
It's my understanding that part of her job is holding the hands of the big ole Chronicle journalists as they dip their tender toes into the wet wild world of blogging. (Her first bit of advice to this blog, I'm sure: less alliteration.)
This is great.
Monday, January 15, 2007
Friday, January 12, 2007
Pass the word along: Arizona Daily Star is looking for business reporters. Specifically: someone to cover 1) Consumer Affairs 2) Raytheon 3) (I don't know the other opening).
Plenty of A1 placement. Tucson is pretty cool. Cost of living isn't bad. the weather is.
Thursday, January 11, 2007
I think "Wedding" tells pretty much the whole story. Great color and composition. Love those bright blue eyes.
"Crosswalk," the little guy looks like he's imitating Superman's pre-flight pose. Nice island of curbside joy. But is his brother(?) looking at us, and us at him? Crop the brother out and it's an even stronger picture, I think.
"Congi-ouch" is interesting because of its sense of both motion and ouch. Needs a better, more precise caption - which should have the word "ouch" in it
"Clown" and "Shoreleave" are the kind of ambiguous images that are always fun to look at while making up my own story. Nice mood pieces. I wanted to be able to see the sailor's insignia more clearly. Which Navy? Off which ship? Needs a stronger caption.
"Ski-jump" stands well on it's own, though it's almost too perfect for documentary. Looks more like an advertising image. Hmm. Or maybe a Sports Illustrated cover.
The Chris Daly photo is a terrific political portrait. Subtle distortion through the glass and the champaign bottle in his hand (an "elite" beverage, after all) resonates with our unease with politicians in general. Whoever runs for the seat next time should use this photo against him. Or maybe I'm reading too much into it.
"Taps," where's the story, the horn, the mourners or the boots? Photo needs a focal point of interest. Choose one.
"Andre," if it's about the feet, show me the feet.
"Palace of Fine Arts," an art photo cliche, not documentary. Cropping might help.
I wanted to like "Sabado-Ikea," nice color/composition, but the beads - especially at a larger photo size - are way out of focus and the girl isn't really looking at them anyway. Her eyes are downcast and, as a result, I'm having trouble believing the caption that says she "finds a colorful display to her liking." The photo and caption - and this may or may not have been part of the class - are in dissonance.
In "Reflection," is this a ghost coming back to claim her dying dog?
What we really like in pets are their faces, especially their eyes. Here we get paws, tail and butt. And what're all those confusingly odd shapes? Photo is chaotic and, as a result, not engaging.
Tech problem:"Cageman" is back lit, and while the hair highlights on the crowd are nice, the cage is in shadow. Could/should be punched-up in Photoshop since it's meant to be the central image. It's also a somewhat disturbing picture. That church makes me think of heretics imprisoned in so-called "parrot cages" during the Spanish Inquisition. But that's just my weird association.
There it is, my two cents...
Wednesday, January 10, 2007
Anything like this ever happen at USF during your time here? Any suggestions on how we should try to make sure it doesn't happen? Should we bother?
I do recall all those Foghorn stories where reporters kept coming back to the same source -- who often turned out to be roommates or significant others. But I always liked to think the quotes were accurate even though the sources were "tame."
Monday, January 08, 2007
Thursday, January 04, 2007
Hi Professors Robertson and Moore,
Wednesday, January 03, 2007
USF's President, Rev. Stephen A. Privett, S.J., has been invited by Speaker-elect Nancy Pelosi to deliver an invocation just before she is sworn in as Speaker of the House. On Thursday, January 4, 2007, Father Privett will offer the opening prayer on the floor of the House in Washington D.C., at 12:00 noon Eastern time.
*If you're asking what the heck is that image of, it's a notebook cooler. It has fans that turn on to cool your computer, so you don't burn your lap or cause it to overheat on a desk.