Where USF faculty, students and graduates are invited to talk about journalism and its problems and opportunities. This blog is not affiliated with the University of San Francisco, nor is the university responsible for any of the opinions expressed herein -- though it is certainly responsible for the people who entertain those opinions, having educated them. They make us proud.
Monday, February 06, 2006
Your Starting Salary Will Probably Be Less Than $30,000 a Year
• You are a theater critic for a big-city newspaper. You have built relationships with publicists, especially those at the smaller theaters where the companies are struggling to make ends meet but are really trying to give young directors, young playwrights, young actors a chance. One of these companies presents a play that is really terrible; it deserves to be ripped apart. But a city needs small independent theaters. Also, the publicist has made sure you were at the front of the line for various premiers and galas related to this, and other, theaters. She has put you in the best seat in the house for the past five shows by this particular company, and you have panned four of them. And here’s another stinker. What do you do?
• You are a lifestyle writer at a big-city newspaper who has been assigned to do a story on day spas in San Francisco. Your budget for the story is limited – and then seven out of the 10 days spas you are writing about offer you a free day of treatments. If you don’t take the treatments, you are going to have to write a story that’s based on the spa websites, on the spa press releases and on the spa PR people. What do you do?
• You are a lifestyle writer etc. etc. doing a story on chocolate shops. When you visit the chocolates shops, each one offers you samples. What do you do?
• You are etc. doing nightlife stories. You tour four or five hip new bars and attractive bartenders in tight-fitting garments offer you free cocktails. Seriously, three of the bars give you first-class treatment, generous with the Grey Goose martinis, while the other two offered you only a glass of ice. What do you do?
• You are a writer/editor at a music magazine that has a limited travel budget. The magazine is repeatedly offered free junkets to see a new violin shop open in Italy or to follow a famous performer on tour. As part of an invitation to review a summer jazz camp, you are offered a luxury cruise to Alaska. What do you do?
• You are a writer for a music magazine etc., and you are offered free tickets to many local musical performances, far more than you could possibly review. What do you do?